A new client came to GLD looking for a website for their company. The owner is a very inspirational person with a very interesting background. Her company is called Phoenix Fitness and the name of the company is based on her life experiences and changes. After she sent over her original logo alarm bells started ringing. The logo was clearly a stock image with a circle behind it! The logo is the most integral part of a businesses identity, if that logo went online, it wouldn’t matter how nice the website looked it would be discredited because of the poor logo. After a quick chat to Sharon she allowed GLD to re-design the logo and this is how GLD went about it.

1. Concept Sketches
The premises behind the design was already strong, Phoenix Fitness is a really well suited name as it gives aspirational connotations. A phoenix really needed to be present in the design but without being tacky. After several sketches GLD came up with the idea about incorporating the phoenix and circle into one object.

2. Import and Trace
Now that we had the concept the next step was to scan in the image and start tracing around the image in Illustrator.

3. Tidy and Develop
Next thing to do was to tidy up the lines make them stronger and also build the face of the bird.

4. Colour and Text
Now the fun part begins. Adding the colours and text. Sharon’s one request was that the phoenix is purple. I think it was a very good colour choice for the industry she works in, vivid and unisex. The logo looks good but not great, next thing to do is to add some depth

5. Refine
By playing with gradients and overlay effects we now have a logo which is striking and full of depth in visuals and concept.

GLD’s latest client is The Adrenaline Store, they feel that their current identity is getting lost amongst all the other extreme sport retailers. So they have come to Good Looking Design for a complete re-brand. The most important part of a brand is the logo design, it needs to stand out amongst competitors whilst not alienating the client base. For example, if you had a boxing logo, you wouldn’t want to design it with lots of frilly swirls and flowers as it would alienate the client base even though it stood out.

The adrenaline store focuses on selling extreme sports equipment, surf boards, kite surfs, skateboards, motocross bikes, bmx, snowboards and much more. To encompass all these different sports into one logo GLD decided to categorise the elements of each sport and incorporate those elements into the logo. Snow, Water, Street and Dirt. This way the logo design was not bias towards one genre, instead it appeals to all the clientele that The Adrenaline Store brings in.

Hello all! This site you are currently on, the blog you are reading from this very second has been nominated for a CSS Design Award! Now that is great, but what would be even better is if GLD could get voted site of the day! Now you the reader can help! Click here and give GLD a thumbs up, that is just two clicks! One to visit the page and another one to like it! Look at it as your days good deed, I will be forever grateful! The joy you will bring will be incredible and all you had to do was click two buttons!!! Two measly buttons! Show the love guys!!!

GLD

Sometimes I get bored, really bored. So bored that playing x-box or watching television feels like a chore. In these rare moments the only thing that can relieve my boredom is graphic design. I decided that I would create an illustration which showcases my appreciation for typography and icon graphics. A simple yet very time consuming project. I plowed plenty of hours into this project many more than I had anticipated.

After creating the illustrations I experimented with subtle and harsh colour schemes. After several more hours of playing around with colours I was done. That was it. So instead of leaving the designs to fester away in one of my document folders I figured I should share the wealth. I have converted all the designs into wallpapers for computer screens, iphones and ipads.

Please don’t let the designs go to waste. Stick them on your screens and enjoy the icons! Get Free Wallpapers Here

Hello all. Thanks for coming to Good Looking Design’s new shiny site. It has been several months of work and fifa sessions to finally get it to this state. The blog will be used to keep you all up to date with the latest news and gossip going on at GLD. If you want the latest updates every time there is a new post then please join using the RSS feed. Also if you are excruciatingly bored right now, then why not add GLD as a friend on facebook, linked in and twitter. If you really like the site then please tell your friends to come visit. The aim is to develop this blog into a great resource for designers.

Thanks
GLD