# Good Looking Design > Good Looking Design is a Brighton-based boutique branding and web design agency. We help forward-thinking founders and small businesses across Brighton, Hove, Sussex and the wider UK build strategic brand identities and high-performing custom websites, primarily on Framer. Specialisms include brand strategy, logo design, brand guidelines, brand implementation, conversion-focused web design, and ongoing design support. Good Looking Design is run by Greg Lewis and Yolanda Lewis. The studio is small in size and big in creativity, focused on real, measurable results for clients, not vanity work. Engagements typically combine brand identity with a Framer-built website and post-launch implementation across print, social, packaging and internal documents. Primary location: Brighton, East Sussex, United Kingdom. Service area covers Brighton, Hove, East Sussex, West Sussex and remote clients across the UK and internationally. Contact: website@goodlookingdesign.co.uk ยท 07894 212913 ## Core pages - [Home](https://www.goodlookingdesign.co.uk/): Brighton web design agency specialising in brand identity. Overview of the studio, services and selected work. - [About](https://www.goodlookingdesign.co.uk/about): Meet the Brighton-based design team. Studio philosophy, process and values. - [Services](https://www.goodlookingdesign.co.uk/services): Full overview of branding, web design and brand implementation services for Brighton businesses and beyond. - [Work](https://www.goodlookingdesign.co.uk/work): Portfolio of brand identity and Framer website projects for clients in Brighton, Sussex and the UK. - [Blog](https://www.goodlookingdesign.co.uk/blog): Articles on branding, web design, Framer, no-code, UX and running a small creative studio. - [Testimonials](https://www.goodlookingdesign.co.uk/testimonials): Client feedback and reviews of working with Good Looking Design. - [Contact](https://www.goodlookingdesign.co.uk/contact): Enquiry form and direct contact details for new projects and partnerships. ## Services - [Brand Identity](https://www.goodlookingdesign.co.uk/services/brand-identity): Strategy-led brand identities, logo design and brand guidelines that help small businesses connect with their audience and convert. - [Website Creation](https://www.goodlookingdesign.co.uk/services/website-creation): Fast, modern, conversion-focused websites built in Framer, designed to perform on search and turn visitors into enquiries. - [Brand Implementation](https://www.goodlookingdesign.co.uk/services/brand-implementation): Rolling out a new identity across print, packaging, social templates, decks and internal documents so it lives consistently everywhere. - [Design Support](https://www.goodlookingdesign.co.uk/design-support): Ongoing retained design support for businesses that need a reliable creative partner without a full in-house team. - [Brand Health Check](https://www.goodlookingdesign.co.uk/brand-health-check): A structured review of an existing brand and website to identify weak points and opportunities for growth. - [Branding & Website Checklist](https://www.goodlookingdesign.co.uk/branding-and-website-checklist): A free 20-question audit checklist to help business owners spot usability, trust and conversion issues on their own site. ## Location pages - [Web Design Brighton](https://www.goodlookingdesign.co.uk/web-design-brighton): Brighton-focused web design service page. - [Brand Identity Brighton](https://www.goodlookingdesign.co.uk/brand-identity-brighton): Brand identity service page tailored to Brighton businesses. - [Brand Implementation Sussex](https://www.goodlookingdesign.co.uk/brand-implementation-sussex): Brand rollout and implementation service page covering Sussex. ## Team - [Greg Lewis](https://www.goodlookingdesign.co.uk/about/greg-lewis): Co-founder and lead designer, focused on brand strategy, identity and Framer web design. - [Yolanda Lewis](https://www.goodlookingdesign.co.uk/about/yolanda-lewis): Co-founder, focused on client experience, project delivery and creative direction. ## Selected case studies - [Avantia](https://www.goodlookingdesign.co.uk/work/avantia): Brand identity and website for a tech-enabled law firm; designing clarity and control. - [Lift & Revive](https://www.goodlookingdesign.co.uk/work/lift-revive): Luxurious identity for an intimate wellness brand; designing confidence. - [Evolve [25]](https://www.goodlookingdesign.co.uk/work/evolve-25): Future-ready identity for a tech-meets-design event. - [VW Kampers](https://www.goodlookingdesign.co.uk/work/vw-kampers): Brand and web work for a VW campervan business. - [Adapt Fitness](https://www.goodlookingdesign.co.uk/work/adapt-fitness): Identity and website for a fitness brand. - [Festive Green](https://www.goodlookingdesign.co.uk/work/festive-green): Seasonal brand and web project. - [Dyslexia South](https://www.goodlookingdesign.co.uk/work/dyslexia-south): Branding for a regional dyslexia support organisation. - [J G & J R Langridge](https://www.goodlookingdesign.co.uk/work/jg-jr-langridge): Identity for an established trade business. - [Digital Engineering Group](https://www.goodlookingdesign.co.uk/work/digital-engineering-group): Brand and digital work for an engineering group. - [Drury Tea & Coffee](https://www.goodlookingdesign.co.uk/work/drury-tea-coffee): Brand and packaging work for a heritage tea and coffee company. ## Featured articles - [My Framer Beefs 2025](https://www.goodlookingdesign.co.uk/blog/my-framer-beefs-2025): Honest take on Framer's strengths and shortcomings as a professional web design tool in 2025. - [WebP, AVIF, PNG or JPG: which image file should you use?](https://www.goodlookingdesign.co.uk/blog/webp-avif-png-or-jpg-what-image-file-should-you-use-for-websites-and-is-it-sustainable): Practical guide to image formats for performance and sustainability. - [In-page responsive website browser](https://www.goodlookingdesign.co.uk/blog/in-page-responsive-website-browser): How and why to embed a live responsive preview inside a webpage. - [Top tips for writing website copy](https://www.goodlookingdesign.co.uk/blog/top-tips-for-writing-website-copy): Copywriting fundamentals for small business websites. - [5 ways to improve your user experience to increase web sales](https://www.goodlookingdesign.co.uk/blog/5-ways-to-improve-your-user-experience-to-increase-web-sales): UX changes that lift enquiries and revenue. - [How Framer transformed my web design process](https://www.goodlookingdesign.co.uk/blog/how-framer-transformed-my-web-design-process-faster-sleeker-and-more-profitable-than-ever): Case for using Framer as a design-led production tool. - [No-code holo card effect for Framer](https://www.goodlookingdesign.co.uk/blog/no-code-holo-card-effect-for-framer): Tutorial for creating a holographic card hover effect in Framer without code. - [Holo image reveal on mouse hover (Framer)](https://www.goodlookingdesign.co.uk/blog/framer-no-code-holo-image-reveal-on-mouse-hover): Companion tutorial for a holographic image reveal interaction. - [Stop designing one-page fictional dashboards](https://www.goodlookingdesign.co.uk/blog/stop-designing-one-page-fictional-dashboards-they-won-t-get-you-a-job-but-this-approach-might): Career advice for junior designers building a portfolio. - [Freelancing as a dad](https://www.goodlookingdesign.co.uk/blog/freelancing-as-a-dad-what-to-expect-compared-to-an-employed-role): Honest reflections on running a creative studio while raising children. ## Optional - [Sitemap](https://www.goodlookingdesign.co.uk/sitemap.xml): XML sitemap of all indexable pages. - [Robots](https://www.goodlookingdesign.co.uk/robots.txt): Crawler permissions for search engines and AI assistants. - [Earlier blog archive](https://www.goodlookingdesign.co.uk/blog): Older posts on Figma, Adobe XD, the Google Digital Garage, and other design industry topics.