For the logo my focus was to create an emblem that showed dynamic energy as well as togetherness. By combining the A and the F it subconsciously shows the company's ethos of adaptability. Using a contrasting three way colour palette it gives the brand a strong sporting presence.
Branding & marketing
For external marketing it was key to convey the message of inclusivity, so materials would always showcase a wide demographic. The colour palette runs strong throughout external and internal branding which reinforces the brand from potential customers through to engaged clients.
We carried across the brand colours externally as well internally with the additional use of organic materials to add a bit of warmth to the feel of the gym. The ‘AF’ emblem features on posts and walls as decoration as well as brand reinforcement. The gym also includes a sub brand: ‘Tribe’, it was important that it stood out against other branding whilst also making it clear to patrons that it was part of Adapt Fitness.
Adapt Fitness Studios
At another site, Adapt Fitness has a fitness studio based in Hove. I was asked to create a sub brand for the business and create external signage that would stand out against local competitors and catch the attention of passers by.