During the branding process, I advised VW Kampers that we had an opportunity to do something a bit different to set them apart from their competitors. So we moved away from the more corporate approach and went for something that would speak to the market. You don’t buy a camper for your commute, you buy one for the adventures.
My favourite thing about the T2 camper is the wide variety of colours they come in. Everyone has their own preference so I thought I would apply this concept to the brand. The blue van is generally used, but the palette is not restrictive.