Festive Green

Festive Green is more than just a holiday brand. It’s a modern interpretation of tradition. As a start-up offering sustainably designed artificial Christmas trees, Festive Green combines classic seasonal warmth with a thoughtful, eco-friendly perspective. We had the privilege of being involved from the very beginning, shaping a brand identity that captures both nostalgia and a contemporary edge. Our process began with deep discovery. We immersed ourselves in the heart of the brand, uncovering what sets Festive Green apart. With its mission clearly defined, we developed an initial mood board to explore visual directions and set a tone that feels inviting yet future-focused. Building on that foundation, we designed essential brand assets including the logo and style guidelines. This ensured consistency across every platform, from digital touchpoints to physical packaging. Establishing a full identity early gave Festive Green the confidence and clarity to enter the market with purpose. Sustainability remained central throughout, reflected in the use of earth-friendly color palettes, web-optimized visuals, and promotional materials chosen with care. The result is a distinctive brand presence that is already making waves. Founder Katie shared that Festive Green received the ‘Best Branding’ award in a competitive start-up course—a strong early indicator of the value of laying the right groundwork.